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dkovachev_002 Major 'Economics and Management'

What shall I learn? 

You will be able to make complicated business analyses, determine strategies and manage other people by improving their motiviation in order to achieve organization goals. Being involved in certain managerial activities, you are going to have a first hand information about functional areas, such as marketing, finance, human resourses and production. You also will be able to differ macro from micro processes, and adapt your actions according to the current environment in order to support and develop the competitive power of the organization.

Where can I put into practice my knowledge?

You can run your own business, be a functional or operational manager at small or medium sized enterprises or work as an expert at big companies.

 

Major 'Marketing'

What shall I learn?

You will be aware of marketing area in details. The other relevant sphere or economics will be studied too. You will be able to make marketing analyses as well as plan and implement marketing activities such as surveys, promotions and client management.

You will be in position to, and will posess the relevant know-how, to foresee the effect of the above mentioned activities upon the oranization and keep effective co-operation with the managers and the experts in finance, production, human resourses.

Where can I put into practice my knowledge? 

You can be appointed to expert positions referring to marketing, advertisement, promotions and customer service. You can also be employed as a specialist at companies of all sizes. Besides, you will be able to establish and manage your own business.

 

 

Adam Smith's...

Monopoly...is a great enemy to good management.

Adam Smit
The Wealth of Nations, Book I, Chapter XI, Part I

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